Buyer intent is simply defined as “the probability that a customer will purchase a product.” It can be measured on a scale that indicates how likely someone is to purchase a specific product or service. Buyer intent is at the heart of any sales process, so it deserves your undivided attention.
Botgate AI
- May 2, 2022
- 1 min read
Almost no one buys anything without conducting some preliminary research first. That research usually takes place online or on your website. So, it is critical that you identify every website visitors' buying intent. However, the majority of your website visitors are anonymous. So, how do you figure out someone's buying intent when they're absolutely anonymous?
The distinction between recognizing a visitor and determining their intent
Welcome to your Dashboard! You can see some insights into your account such as the # of Conversations, how many active contacts you have, and a couple of reporting regarding your conversations.
Buyer intent is different from their identity which may be in the form of an IP address, a device ID, or a first- or third-party cookie. It’s not the demographic attributes (age, sex, income, etc.) of an individual either. You don’t have to identify the profile of your visitors through these information or attributes to know their buyer intent.
But if you take the traditional approach which includes first deciphering a visitor’s identity, this approach subjects your visitors to a restricting identification filter. Because typically 97% or 98% (1) of website visitors are anonymous, those visitors who can be identified and ultimately engaged would comprise only a small fraction (2-3%) of your website traffic. This is not the most efficient way of making the most of your website.
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Buyer Intent: The Secret to Realizing Your Full Potential
Buyer intent is different from their identity which may be in the form of an IP address, a device ID, or a first- or third-party cookie. It’s not the demographic attributes (age, sex, income, etc.) of an individual either. You don’t have to identify the profile of your visitors through these information or attributes to know their buyer intent.
But if you take the traditional approach which includes first deciphering a visitor’s identity, this approach subjects your visitors to a restricting identification filter. Because typically 97% or 98% (1) of website visitors are anonymous, those visitors who can be identified and ultimately engaged would comprise only a small fraction (2-3%) of your website traffic. This is not the most efficient way of making the most of your website.
